Fed Market Bootcamp starts October 10

Bootcamp is perfect for leadership teams who want to quickly open up - or expand across - the federal market.


If federal government revenue is key to your growth strategy, next fundraising round, or eventual exit, you need to know how the market works.


We condensed years of federal expertise into an 8-week structured program for executives which arms you with the knowledge you need to manage a federal vertical. All in around 2 hours per week.

Bootcamp starts October 10th.

bootcamp square quote shortened learning

Trust us. We've seen it time and time again with tech companies moving into federal.

Here are a few of the common mistakes Bootcamp will help you avoid:

  • Hiring a lobbyist before you need one
  • Hiring and firing a fed sales team because deals are taking too long
  • Mis-forecasting commercial sales vs federal sales
  • Difficult conversations with your board on federal market progress

Think of Bootcamp as the 8-week executive MBA for the federal market.

Cost:

$9,500

Bootcamp starts October 10


Focused on the 9 areas where companies fall short

GTM Strategy

Learn how to position your product for the federal vertical


Federal Budget 

How will Congress and budgeting cycles impact your plans


Use Cases

Match your technology with government needs


Market Research

Find the $$$

 


Partnering

Learn why partnering in federal is an important sales channel for your team


Marketing

Feds think differently, so you need to position your company/tech the right way


Acquisitions

Understand how the government actually buys


Contracts 101

The alphabet soup of contract vehicles you need to know to speak the language


IP & Data Rights

Protect yourself and your company's future


Fed Market Bootcamp 8-week schedule

The Basics

What to Expect in Fed

Procurement

Gov Contracts 

The FAR

GWACs

Your Use Cases

Use Cases

Targeting 

SAM

Who’s Who 

The Fed Budget

Market Research

Finding the $$

Filling Your Sales Funnel

CSOs

OTAs

SBIR/STTR

Messaging

Crafting a message 

Your Pitch 

Gov Culture

Gov Personas

Marketing

Marketing to Fed

Gov Collateral

Two-Pager

Website

Compliance

Managing Legal Risk 

Security 

FedRAMP 

NIST

Partnering & Capture

Types of Partners 

Assessing Opps

White Papers

Validation & Staffing

Building a Federal Team

Mentor Session

Validate Your Pitch

Meet some of our Bootcamp instructors

  • MeaganMetzger480

    Meagan Metzger

    CEO & Founder

    Dcode

  • TaitRyssdal

    Tait Ryssdal

    Senior Associate

    Dcode

  • louannebrosman480-2

    Lou Anne Brossman

    Founder

    Government Marketing University

  • ClintHinote480

    Lt. Gen. Clint Hinote (Retired)

    Former Deputy Chief of Staff

    USAF

  • MyaZemlock480

    Mya Zemlock

    Program Manager

    Dcode

  • EricBlatt480

    Eric Blatt

    Partner

    Scale LLP

  • EmilyOunanian480

    Emily Ounanian

    Senior Associate

    Dcode

  • NateAshton480

    Nate Ashton

    Managing Director

    Dcode

  • MatthewReichman480-2

    Matthew Reichman

    Director

    Dcode

bootcamp wide most education

Register now for the next Bootcamp!

If you're looking to successfully take your company to the federal market, Dcode's Fed Market Bootcamp will give you the knowledge to do it right.

Our entire mission is getting the best emerging tech into government, so we're the perfect partner to help get your tech into government. 


Bootcamp FAQ

According to a recent Harvard Business Review article, these three factors make the defense market highly appealing for startups:

1. The Pentagon is a motivated customer, making moves to court software vendors, due to their need to keep pace with other countries.

2. The defense market is stable amidst many commercial market headwinds.

3. Private capital investors are increasingly supporting companies in the defense market.

Read the entire HBR article here

 

You can expect to spend around 2 hours per week across curriculum and live events.
 

Bootcamp is perfect for:

  • Chief Revenue Officers
  • Chief Growth Officers
  • Chief Marketing Officers
  • along with the rest of c-suite
  • VPs of Federal
  • Federal Sales teams

Bootcamp is open to anyone from your team who will benefit from understanding how to enter the federal market.

Absolutely!
 
 

You'll come away from bootcamp with a much deeper understanding of the federal market,  enabling you to focus your efforts on the right places, guide your buyer, and grow sales.

For leadership teams, you'll leave Bootcamp armed with the knowledge you'll need to shape your federal GTM strategy, and you'll be ready to take this before your board.

For sales teams, you'll overhaul your federally-facing marketing materials based on the feedback you receive from our experts and that you'll be able to better structure your go-to-market strategy.

The federal market is a beast, but you'll walk away with a good understanding of the topics you need in order to be successful in:

  • Planning your strategy
  • Messaging your tech and solutions for government buyers
  • Finding opportunities for your use cases
  • Guiding the buyer targets
  • How to avoid trouble 

Here are selected wins that attendees of previous bootcamps have listed: 

  • Deepened understanding of the federal market
  • Companies have identified new use cases they hadn't previously considered, opening up new agency targets and contracting opportunities
  • Mentors have connected companies with target agencies they had been trying to reach
  • Companies have fully overhauled their federal-facing 2-pagers, which in turn helped them close meetings they'd be tying to set up for months.

Nope! Bootcamp is a one-time fee paid at the time of registration.

You'll retain online access to the learning materials and our community platform for one year.

The community is a great place to connect with other tech companies, as well as tapping into our mentor network to keep progressing in federal!

Yes! Several VC firms have sponsored their companies to attend past Bootcamps.

Please contact us for more information.

bootcamp understand pricing

 

Bootcamp registration


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